Alina is an all-LED lighting solutions company that specializes in lighting projects for medium to large companies.
​
With massive competitors like MaxLite, Keystone, RAB and others, already dominating the LED industry, we needed to find a unique voice for Alina Lighting.
BRAND IDENTITY AND WEBSITE
BRAND AND VOICE
​
After studying their competitor's branding and messaging we decided to establish Alina as a human-centred company.
Alina views lighting as a way to enhance human experiences, emotions, productivity, and performance, by offering personalized LED lighting designs.
We also wanted to emphasize their care for the planet by reducing environmental impact and championing sustainability.
We simplified the look and feel focusing on a 3 color palette. We applied this to all the catalogs and spec sheets of their portfolio.
​
The website kept the messaging simple pointing out how each of their product categories bettered human experiences through lighting design.
We designed a simple navigation where users could easily find the products and specifications they need, as well as the services offered.
The result was a simple yet stylish brand image with easy to navigate touch points and a consistent message.
​
​
Transforming the way people
experience light.