De Petra is a Houston based luxury jewelry design shop known for it's unique, eclectic designs. The creative director visualizes her designs as a magical exploration of a woman's power and sensuality.
Each piece is handcrafted from scratch and there are no two pieces alike.
BRAND IDENTITY AND SOCIAL MEDIA
We extended the handmade look and feel from the font to the graphic elements emphasizing the craftsmanship of each piece. We selected a toned down version of the colors the creative director loves, plus gold to represents the metallic component of all the jewels.
We traced several images based off her pieces: the eye, the hand, the bee, and created patterns and textures to use through out the identity. Gold foil was used for the final printing.
Our task was to create a visual identity that would feel as an extension of the brand's philosophy, the brand's known perception of a luxury jewelry brand, and the originality of each piece.
A visual identity as unique as De Petra.
A beautiful, consistent brand identity that expresses luxury, elegance and originality at every touch point.
Even for social media, we kept the use of surreal themes and collages to showcase her magical designs. What the creative director had to say:
"These are the most magical designs you could ever make, they speaks to me, they make me vibrate"
- Lorena Medinilla